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System Engineering, Innovation & Advanced Technology

Persona Ltd. provides system engineering, design and project management services in the fields of physical security and critical infrastructure.

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20+ years of experience in C4I development and in managing governmental and defence R&D programmes.

About Us

Persona provides system engineering, design and project management services in physical security and critical infrastructure.

Over 20 years of experience in developing command and control (C4I) systems and managing governmental and defence R&D programmes.

End-to-end project accompaniment — from defining the operational need through field deployment, including standards and regulatory compliance.

R&D activity supported by European and Israeli innovation grants.

What sets Persona apart

20+ Years in C4I & Defence R&D
End-to-End Project Accompaniment
Standards & Regulatory Compliance
European & Israeli Innovation Grant R&D

Core Domains

Four fields of practice, each grounded in delivered programmes and fielded systems.

01

Physical Protection

Technological protection and security systems

  • Design and deployment of multi-sensor perimeter protection arrays: ground radar, ground-penetrating radar, EO/IR cameras and unattended ground sensors.
  • Data fusion and adaptive detection logic that reduce false alarms and ease operator load.
  • Technical requirements definition for multi-layered arrays, based on proven, pre-approved equipment.
Case study$200M

Border protection programme. Radar, EO/IR and ground sensors under a single control layer, alongside emergency operations centres for frontline communities.

02

Energy & BESS

Energy and storage systems (BESS)

  • Design and deployment of smart grids and micro-grids, including solar and wind integration.
  • Optimisation of battery energy storage systems (BESS) for urban use and off-grid operation.
  • Development of renewable micro-grid architectures within grant-supported R&D projects.
Case studyOff-Grid

BESS system for a parking tower. Design and deployment of an off-grid storage array with a micro-grid architecture for critical-infrastructure continuity.

03

Sensors & AI

Sensors, data processing and AI integration

  • Integration of multiple sensors into a single management platform over standard industrial interfaces.
  • Automatic event detection in video streams using AI algorithms and physical models.
  • Upgrading emergency communication systems to digital and hybrid cellular standards.
Case study$100M

C4I systems. System engineering for a nationwide command-and-control array, alongside an AI-based system for unmanned response at critical infrastructure.

04

Fire & Natural Hazards

Advanced technologies for emergency events

  • Early fire detection using AI that combines electro-optical data with predictive physical models.
  • Applied research for locating trapped victims after earthquakes and floods, presented at EGU 2024 in Vienna.
  • Development of autonomous systems for high-risk response: UAVs and ground robotics.
Case studyEGU 2024

AI research for locating victims. Applied research on earthquakes and floods, alongside a European research project on wildfire detection from aerial imagery.

Additional Capabilities

Further capabilities we bring to public authorities, municipalities and public-sector programmes.

Robotics & Autonomous Systems

System engineering for autonomous vehicles and unmanned platforms in hazard response. Development and programme leadership in ground robotics and UAV systems for high-risk emergency missions, and in autonomous systems for border and infrastructure protection.

Operations Centres

Establishment and upgrade of emergency operations centres for local authorities: real-time situational awareness, integration of communication systems and security cameras, and system engineering for command and control arrays up to nationwide scale.

Tender Preparation

Drafting of tenders and bid responses across diverse technological fields — from definition of requirements and threshold conditions to complete, submission-ready documentation, for public-sector and defence clients.

Technology Innovation & Integration

Integration of innovative technological and engineering capabilities into organisations and programmes. Scouting and identification of technological opportunities — and their realisation in private and public bodies, from first evaluation through implementation.

Key Projects

Selected engagements from our system engineering practice.

  • Community protection

    Establishing and upgrading emergency operations centres for local authorities, with real-time situational awareness.

  • Off-grid energy and storage systems

    A grant-supported R&D project (parking tower).

  • C4I system

    System engineering for a nationwide command and control array.

  • Multi-sensor border protection array

    Data fusion and multi-layer monitoring.

  • Ground autonomy

    Project management and system engineering for defence R&D.

  • Municipal emergency-centre upgrades

    Integration of communication systems and security cameras.

Who We Work With

  • Israel Home Front Command
  • Israel National Fire and Rescue Authority
  • Israel Innovation Authority
  • Horizon Europe — European Union research programmes
  • Local and regional authorities across Israel

Team

Senior engineering leadership drawn from Israel's defence and emergency establishment.

Dr. Ronnen Avny

Technology & Innovation Content Expert

Technology and innovation content expert. Former head of a development branch in the Home Front Command and head of R&D at the Israel National Fire and Rescue Authority (Lt. Col., res.). Participant in EU innovation and R&D projects in natural disasters and emergency response. Entrepreneur in unmanned autonomous tools for emergency events. Author of tenders and bid responses across diverse fields. BSc and MSc in Mechanical Engineering from the Technion; PhD from CUB University.

Oshri Itach

Lt. Col. (res.) — Content Expert, Security Systems & Sensors

Head of the autonomous warfare and development branch in the Ground Forces technological division and the Home Front Command, with some 20 years of experience in security systems and sensors. Managed border-protection and C4I technology projects worth hundreds of millions of shekels. Led digital transformations and warning and collection systems, and set technology standards with local authorities. BSc in Electrical Engineering from Ben-Gurion University; MBA.

Contact Us

Tell us about your challenge — we will take it from there.

Dr. Ronnen Avny

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